Small or large, every business needs planned and effective marketing strategies. It is simply not possible to grow a business without effective marketing. In today’s world the competition is very…
Top Digital Marketing Strategies for Small Businesses
The main goal of Digital Marketing is to connect your business to the valuable and right customers.
When it comes to online marketing, there are tons of marketing strategies that can help your business to grow, but it is very important to decide which will be best suitable for you.
Here are the 7 most important Digital Marketing strategies, you should invest your time and money.
SEO stands for search engine optimization. SEO is the practice to make your website search engine friendly so that your website gets higher and better search engine position.
SEO is about helping your customers to find your business online among hundreds of other companies. Search Engine Optimization is an essential part of online marketing strategy.
There isn’t anything more valuable and important to online marketing than Search Engine Optimization.
Approx. 75% of users use search engine tools to find local business information.
So if you want to boost your business then having some SEO expert in your marketing team is very important.
2. Content Marketing
Content Marketing is the practice of creating and distributing valuable and relevant content to attract more audience (web users) to your website.
18% of Digital Marketing experts say that content marketing has the greatest commercial impact on their business.
However, content marketing is not easy at all, every element of it need to be done right, including:
- Unique & Quality Content
- Trending Topics
- SEO Optimized Content
- Optimized Content for Readers
Unlike paid advertising, content marketing is 100% FREE and provide long-term results.
Other main benefits of content marketing are, it builds brand awareness, it builds customer trust and it boosts your website traffic. So if you are ignoring content marketing then it could be your biggest mistake.
3. Social Media Marketing
What is the use of quality is written article if it hasn’t be shared on social media platforms?
Social Media Marketing is one of the most essential and cost-efficient online marketing methods. It is very effective for marketers who wish to optimize their online presence and boost their business sales.
Some of the most important benefits of SMM are :
– It increases brand awareness.
– Improves organic web traffic.
– Improves customer engagement and brand loyalty.
– Increase website sales and leads.
– Improves SERPs ranking.
– Cost effective marketing tactics.
4. Email Marketing
Email Marketing is a way of promoting business products and services through emails. It also develop a relationship with potential customers and/or clients.
It is one of the most popular, faster, cheaper and effective way to boost website traffic.
One of the greatest benefits of email marketing is it allows marketers to send targeted emails.
For example, suppose you have an e-commerce website, a customer comes to your website, he happily shopped for a brand of shoes and leave your site. Then you can promote some other products of your website by directly emailing that customer with some new shoe items.
Some of the popular email marketing service providers are :
1. Constant Contact
5. Facebook Marketing
Two million businesses use this platform to market their products and services.
Facebook Marketing is one of the most effective ways to market your business and convert your visitors into loyal customers.
Some of the main advantages of Facebook Marketing are :
– It increases exposure to potential customers
– Boost website leads and sales
– Increase website traffic
– Build brand loyalty
– Low marketing expenses
6. Google Adwords
When it comes to the paid Digital Marketing methods, nothing can beat Google Adwords. Google Adwords is the godfather of online marketing channels.
Google Adwords is pretty simple and effective marketing platform. It’s a Google tool where business ads are served to the web users when they perform a search query on Google.
It is a one-stop solution that helps marketers to boost their business sales by targeting a global audience. The main benefit of it is that Google Adwords deliver the desired results faster than SEO.
7. Partner Programme
Two Heads Are Better Than One.
Shaking hands with another business can help you do things you have never accomplish on your own. It increases your business customers and/or clients. It’s a win-win game.
In the partner programme, your only goal is to a complementary arrangement which provides mutual benefits for both businesses.
Big or small, every business should follow these 7 important Digital Marketing tactics to boost their grow their businesses.